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A mother who works at fast-growing AI company Lovable argues that 996 schedules (9am to 9pm, six days a week) are a bad strategy, both for the people working them and for companies that filter out parents and others with real lives outside work. She says boundaries only hold if companies build cultures that protect them and if people stop overriding their own limits.
- Working 996 gets treated as a badge of honor in AI companies, but she argues it confuses long hours with ambition and talent.
- Companies that require 996 as the default borrow against employees' future health and relationships, and that cost never shows up on the balance sheet.
- Excluding parents and caregivers narrows the range of perspectives building the product, and constraints outside work often make people sharper at prioritizing.